Proximity and similarity stand out the most. With my magazine cover design, I chose those designs as I thought this would complement the page. Using the color of the bathing suit, complimented with the white text. Choosing to use the colors on one of Germany’s flags relates to the designs paired with the German language to create familiarity and keep all themes similar.
My social media campaign used these elements as well. All of the text is similar to ensure it’s in the same font family. The coffee and doughnuts were showcased, so white text was used to ensure the reader could get the message being expressed.
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